Toy storage that actually encourages kids to get stuck in and tidy up? Yes please! Today is Bobby Rabbit's 2nd birthday (I know, where has time gone…?) and in celebration we're excited to introduce you to the brand new Tidy Tub, just launched this week by fab British designer company Luluzulu. Practical and stylish, the Tidy Tubs have been created to help children (and their parents) with the all important job of clearing away toys, books, clothes and laundry as quickly as possible. Based on the idea of a reward chart, the aim is to get all 5 stars by tidying up in 10 seconds. Or 20… Or 30… Heh, we'd even settle for a minute if it meant we didn't have to get involved! The Tidy Tubs are made in India from natural, durable heavy duty cotton under fair trade conditions, and are available in your choice of black, grey or soft pink with a gorgeous gold print. Each one comes with a lightening bolt that kids get to stick on, depending on how quickly they have accomplished their mission of course. They come in 2 sizes at 60cm high (x 40cm diameter) or 45cm high (x 35cm diameter), meaning absolutely no more excuses not to stash everything away at the end of play time. It isn't often we find storage bags we love. But we love these. And to celebrate their launch (and because it's our birthday), we're thrilled to be offering Bobby readers a very special and exclusive 15% off until the end of November. Simply visit our Special Deals page for the code to use at checkout. Now, where's that birthday cake...